Remembering useful figures
Forrester’s Social Technographics surveys show that when it comes to social content 21% of online US consumers are Creators, 37% are Critics (those who react to content created by others), and 69% are Spectators.
The 90-9-1 principle, recently publicized by Community Guy Jake McKee at 90-9-1.com, says that in a community, the rule of thumb is that 90% of visitors only view the content, 9% only comment or react to it, and 1% create it.
I’m always involved in conversations where whipping out backed up stats like these would be useful, but I never remember where I can find evidence for my generally anecdotal sounding opinions. I keep meaning to write up some sort of cheatsheet where I pour in recent facts, figures and insights from various sources, such as the excellent Groundswell blog, but it would be a full time job - and often, anecdotes seem to do the job. Even if i did store them somewhere, i’d probably not remember where i’d put them.
In any case, all things seems to relate back to either a “power law distribution” or “kittens on skateboards”. Maybe i should get a tattoo of a kitten on a power law curve.
