Being able to grasp scale
I think so often when dealing with world issues like famine, poverty, illiteracy – the problems is not being able to comprehend the scale of the situation. What does 1.2 billion people without clean drinking water actually mean? And the more intangible the issue, the less one feels able to do something about it. These infographics all use the idea of ‘If the world was a village of 100 people..’ to scale down the numbers and make the problems tangible. Great use of design to explain a problem. Next step: Simple tangible steps towards removing the problem.
Tags: charity, design, infographics
