10 principles

Dieter Rams’ Ten Principles of good design:

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

Damn straight. Get yourself down to the Design Museum for the last week of the Dieter Rams exhibition.