The 100 (+2)

Almost 2 years ago, I started a project called The 100.

I dreamt up the idea on Jan 1st 2012 to send 100 cameras to 100 people aged between 1 and 100, one camera per age, in order to capture a week in the lives of 100 different ages.

I intended to complete the project within twelve months, as a quicker project in comparison to the long running Disposable Memory Project (which is five years and counting), and wrap the project up on Jan 1st 2013.

Boy, was that an underestimate. In reality, I’ve effectively finished the project today, with the very last roll of film being published on the site. Whilst there will still be a bit of actively over the coming months, the project in its first state is complete with 100 (actually 102) rolls of film developed and shared, in addition to two special ages 0 and 101.

Why did it take longer than expected? I’ll write a longer blog post over on the project to explain, but in short:

1. Major Life Events. Not least of all, my wife got pregnant and we had a second child in 2012, I moved jobs, and a handful of other significant personal events took place which immediately consumed all of my emotional and cognitive energy.

2. The Post. It doesn’t work. Sending physical things all around the world is costly, hard work and unreliable.

3. Crowdsourcing. It takes a long time to find 100 people. It’s sort of chicken and egg. If people aren’t visiting your website, no-one will apply. No-one will visit your website until you have images online. If no-one visits your website, there are no images. And so on.

4. Major Life Events. This is worth posting for both 2012 and 2013. This year has been even more unsettled, with yet another new job, and a host of other challenges.

Needless to say, its great when a project concludes, and to see the complete set of images is really special.

Check out the complete project at http://the100.thinkplaymake.co/

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