ryn

Sounds of Spotify – August 2014

August’s playlist from my Spotify hugging.

Notable mentions to Icona Pop for brightening even the dullest mornings, the Churches remix of Hurricane, and the discovery of Echosmith.

The highlight of the month though was this little love-in with the “amazingly talented and no doubt going to be massive” Ryn Weaver (I think the rule is.. if you’re collaborating with Passion Pit, you’re going to do well), Kate Boy and me:

I’m heading to see Kate Boy live at XOYO in November. Super excited.

market

Probonobo

About two years ago, I wrote this proposal – a concept for a marketplace which matches charities with talent, to support them with their digital and communication needs. I called it Probonobo, a dirty portmanteau of Pro-Bono and a joke about an infinite number of monkeys.

Apart from the fact that most of my ideas are based upon puns, the infinite monkeys aspect is really important – an infinite number of monkeys may well produce Shakespeare at some point, but charities cannot afford the (infinity-1) failed iterations until success appears – it cannot be random, it has to be well directed, because people’s free time is valuable, and charity’s work is important.

I’m posting the idea here for two reasons:

a) All good ideas which have sat in a drawer for longer than six months should be free and public, so a busy originator doesn’t become a reason for the idea to not be realised

b) Re-airing the idea gives me some focus and reflection upon what was good about it, and what was too complex. I’m learning in recent years that simplicity over all else is critical. If you’re trying to get across three points, reduce it to one, and start from there.

The idea is great, but it takes too much to get off the ground. The initial idea could be as simple as “create a place where briefs can be shared and improved”. The delivery piece can come later, the heart of the idea is about getting to better briefs (or rather the right objectives).

So, inspired by a conversation over dinner on Thursday night, I’m airing the idea publicly, and this might lead to something happening.