You may have already seen a few tweets and posts about my new project for 2015 – lovethink.
It was sparked by a few recent conversations about the rise of Tinder and similar apps, and during exploration of the explosive category of connection platforms, from match.com to OKCupid, from Happn to Cuddlr – it struck me that they all start with one thing – physical attraction.
Clearly, this is a fairly fundamental biological drive, and years of evolution demand that physical attraction has purpose way beyond just wanting to be with someone ‘nice looking’, but I think we’d all agree that it isn’t the most important dimension, and certainly not the only one.
Fast forward to today – and I’ve been developing a platform to test a question: can you create romantic connections without physical appearance being the first filter?
In all honesty, it’s developed from a thought/concept design to talk around into a quick wordpress hack to see if something was possible, and now I’m interested in whether people will take part, and what might happen.
As with most of my projects, I’ve not really thought this through, or am too worried about what might happen and how – I’m more interested in just seeing what happens. I’d be keen for as many people to just take part, whether they’re single or not, whether they’re looking to meet collaborators, friends or something more.
You can register for an account at http://lovethinkapp.thinkplaymake.co and we’ll be posting regular updates here on the project as it develops, as well as what I discover or start to think about the concept as it unfolds.