Celebrities, Web celebs and major artists, including the mad scientists from the Mythbusters crew, will.i.am, Lisa Nova, Michael Buckley, and Joe Satriani will be joining the celebrations, and YouTube will be offering three live streams direct from its Live channel.
Why blog this? Youtube moving into live streaming is an additional string to the monetisation bow, something they’ve yet struggled to really find models beyond simple adserving and partnership deals. It also puts Youtube into the broadcaster space, allowing them to compete with a wider range of other services. It will be interesting to see the next steps they take to push this service with commercial partners.
I’ve recently started working with Big Brother production company, Endemol. They do, of course, make much much more than just Big Brother, in fact, I’d be surprised if you haven’t at some point watched one of their shows. You may ask why someone digital would want to go work in television – the answer is simple – Endemol aren’t a television production company, but a content producer, and are already working with a number of innovative new formats and concepts in interacting with content, so this is a really interesting opportunity. We all love and want great content, whether it be on the gogglebox or internets, and Endemol are perfectly positioned to help television evolve in the right direction.
I’ve started blogging over at turnofftuneon.wordpress.com to get internal and external discussion around new formats and models in the digital content space, you can follow that if you’d like. I’m going to separate out work to that blog, general technology to over at http://yarned.co.uk and more personally interesting stuff here.
Here’s some more Clay which I just posted over at that blog.
A little build project for Endemol went live recently. For the Children in Need programme, an application form to have your haircut by a celeb’. Fancy getting shaved by Rachel Stevens*? Sign up here. The full site (which i’m also going to be involved in) will be launching later this year.